ELTjam host two different annual events which have two separate websites. InnovateELT is an English language teaching event held in Barcelona. The second event is Innovate Edtech which focuses on Educational technology hosted in London. The brief was to create an umbrella brand called that would house the different events they organise with scope to add more in the future.

I gathered a lot of research so I could better understand the market, if there were similar products and who the competitors were. I sent out questionnaires to a range of past and present teachers. From the questionnaires I conducted interviews to gain a better insight into their thinking and discover how and why they use these products. I used an infinity map to analyse all the information and identify if any themes that were present.

This lead me to creating 3 websites which have a very similar look and feel. The navigation bar takes pride of place at the top of the design. This is the focal point of the website and contains all the information a user is looking for. It needed to be clear and distinctive to make the site more user friendly. So when the user switches between the different sites, the experience remains the same and intuitive.

ELTjam were extremely pleased with the new branding, design and how the website combined all of their different events. This was the first time they had seen all three sites branded and sitting together and were impressed by how easy it was to move between them. The updated logo uses their current font but allows it to adapted for the different events to retain that brand recognition. Allowing it to evolve but still keep part of their original identity.