Teaser posters will kick off the campaign and reference the different areas of the The Walt Disney Company as ideas and inspiration 
can come from anyone and anything. Posters could be turned into a one-shot video panning between each scene.

Posters show the different stages and jobs during the creative process. From playing and day dreaming as a kid to concept art, special effects and the production crew. QR codes can be scanned to bring posters to life and find out more info.

Underground station takeovers will immerse people in Disney creative. Music over the tannoy and buskers singing songs will help bring the space to life. Mid-level is the anniversary creative; a collage of concept art, production techniques, characters and theme parks. This is to show the variety of jobs and opportunities there are at Disney.

To honour Walt Disney, a short animated film of his life and how he founded the company. He never lost sight of his child 
like sense of wonder and his passion to make cartoons. This film is to show anyone with 
optimism, imagination, creativity, courage, perseverance can succeed if they work hard and believe.

Disney has some great platforms for people to see behind the scenes and what it’s like to work there. We could expand on this and teach a range of topics like creative writing, animation or public speaking. Giving people the confidence to try new things and help to better themselves.

Using different functionality of social platforms to allow customers to play and engage with Disney creative. Allowing them to have fun and tell their story using all the famous characters and music.