During the course of the year, there are huge trading opportunities where we need to have big, bold creative to stand. All this needs to be curated and adapt to multiple platforms and work harmoniously with one another.

We experimented with different animation techniques in our affiliate banners to enhance the creative and make them stand out.

ASOS produces multiple campaigns throughout the year, each with a different degree of focus, initiative and budget. Then using the appropriate social channels to push our messaging and engage with our audience.

Things are constantly changing at ASOS, so I was tasked with producing an Artworking Bible. This document contained everything we produced in the creative/ design team. It became a great reference for everyone, especially new starters.

I was able to learn how to retouch images to a high standard, giving me a good eye for detail. Pictures were used for ecom, editorial, social, print & digital.

ASOS is always looking into new ways of improving the customer experience. Working on the Virtual Catwalk was a great collaborative project to advertise this new tech.

ASOS Marketplace is the cool, younger sister of ASOS. Customers can shop for vintage clothes or new boutiques. Seeing Marketplace grow and really striking a cord with the gen-z audience is one of my proudest accomplishments.