There will be a print campaign to accompany the new feature on the app. Each poster will highlight a different benefit of becoming a Cineworld Unlimited member. They will have the look and feel of being an actual film poster.

Social posts will highlight the benefits of going to the cinema, perks from the Unlimited membership and all the different types of films you can see.

The Cineworld Unlimited membership gives you a range of benefits. I believe it could be made even better and more appealing by adding a ‘Notify me’ button. This would be an exclusive to Unlimited members. It would allow the user to receive an alert as soon as tickets are available for a future release. Giving them the opportunity to book their favourite seat in advance of the general public.